This concept logo design was created for a client of mine. The client wanted something ice-related, I did some ice shard designing along with finding a typeface that had sharp finials and that was angular to mimic the element of an ice shard. Through the designing process I designed this first log which became too much, I then was able to deconstruct the G and the shards, to create a trail that a snowball would leave. That's how I was able to come up with the last and final logo design with cool colors, contrasting from a rich purple to a cool blue.
