Making dreams a reality, coming from child-hood to adult-hood everyone dreams of owning a dream car at some point in their life. I wanted to create this image for the adult looking to purchase their future dream Porsche. I designed 3 concepts of how my Porsche campaign would go, Billboard, Magazine, and Outdoor Signage.
I designed these three concepts to have a cohesive element which is the famous toy car packaging that a hot wheels toy car would come in. From there I created a vertical stacking lock up of my headline which is "Make dreams a reality" with dreams being a whimsical typeface, in contrast with a clean sans serif. I wanted to show the versatility of the Porsche brand, but also making it tangible. I made each design a dream-like inspired design, while having the sexy/sleek dark colors contrasting with blues, golds, and silvers.
